Chido and Churrumais both start with CH—the sound of the streets in Mexico.
Churrumais needed a new identity, so we built one rooted in that same street flavor. From chismecito to chale, we turned the CH into a symbol of everything bold, fun, and unmistakably local. More than a snack campaign, it was a cultural reset.
Churrumais needed a new identity, so we built one rooted in that same street flavor. From chismecito to chale, we turned the CH into a symbol of everything bold, fun, and unmistakably local. More than a snack campaign, it was a cultural reset.
